THE ANALYSIS OF KIWI’S MARKETING COMMUNICATION APPLICATION IN ORDER TO CHALLENGE “THE BIG FISH” AND COMPETE IN AUSTRALIA AND GLOBAL MARKET.
Edwin Agung Wibowo (Dosen Tetap Prodi Manajemen Fakultas Ekonomi UNRIKA Batam) Abstract The purpose of this report is to establish a fully integrated marketing communication plan for Kiwi to become a successful challenger brand in shoe and foot-care market. Kiwi as a shoe care giant, famous with its “Passion for Shoes” slogan, is facing a […]